Also known as SEO
Whats the difference, you ask?
On-page SEO is where your website is optimized to reflect the keywords your target customers use to find companies like yours.
Off-page SEO involves improving search engine and user perception of your website's popularity, relevance, trustworthiness, and authority.
This is accomplished when other reputable business, pages, sites, people, etc., link to or promote your website thus effectively "vouching" for the quality of your content.
Why is SEO important, you ask?
Because search algorithms and ranking factors are constantly changing and while we don't know the full extent of how Google ranks content and data from our sites we do know that SEO factors carry more than 50% of the ranking factor weight.